MODIのオペレーションを行う丸井は元々三越、西武などの大人向けの百貨店に対し、若者向きの品揃えをして男女を問わず10代から20代の若者を惹きつけてきた。
しかしながら、ユニクロ・無印などの新しい形態の店舗、ハンズ・ロフトのような他にない商品の品揃えの店が台頭してきたことにより、その居場所を新たに探す局面になってきた。
「モディ」は丸井が「マルイシティ」を「モノ」から「コト」へ、更に「トキ消費」(その時、その場所でしか体験できないイベントやフェス)から「押し活」(有名人やアニメのキャラクターにお金を使う)に変化する若者の好みに合わせてつくった店舗になる。
入口の階段を下ると、大きくPOP STARの写真が並べられて、その上には上映中の映画の広告、左手にはPOP UP STOREが作られている。
2階:東京アニメセンター
3階:アニメグッズガチャ、カラーコンタクト、着物古着買取
4階:スタバ
5階、6階:HMV&BOOKS
7階:アニメグッズ、カフェ
8階:カラオケ
9階:ONE PIECE関連グッズの販売
Shopping, dining, etc. for foreign visitors,
MODI
Marui, which operates MODI, originally attracted young people in their
teens and twenties, regardless of gender, by offering a selection of products
aimed at young people, as opposed to on department stores for adults such
Mitsukoshi and Seibu.
However, with the emergence of new type of stores such as Uniqlo and Muji,
and stores with unique product selections such as Hands and Loft, it has
come to a point where it needs to find a new place to be.
Modi is a store that Marui has created to suit the tastes of young people
who are changing Marui City from "things" to "experiences"
and from "time consumption" (events and festivals that can only
be experienced at that time and place ) to "oshikatsu" (spending
money on celebrities and anime characters).
Going down the stairs at the entrance, you will see large photos of pop stars lined up, above them are advertisements for movies currently being shown, and on the left is a pop-up store.
2nd floor,Tokyo Anime Center
3rd floor,Anime goods gacha, colored contacts, kimono, second -hand clothes
purchase (which is rather expensive)
4th. Starbucks
5th and 6th floor: HMV & BOOKS
7th floor.Anime goods, cafe
8th floor,Karaoke
9th floor.One Piece related goods for sale
Shibuya
渋谷
English Map |
ハチ公広場、東京ガイド
Information Center,
Hachiko Square |
Photo,
Explanation |
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Shibuya
渋谷
English Map |
渋谷郵便局
Shibuya Post Office |
Photo,
Explanation |
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Shibuya
渋谷
English Map |
109、ヤングファッション
109, Young Ladies, Modern |
Photo
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Shibuya
渋谷
English Map |
ドンキホーテ
Don Quijote,Chain Store |
Photo,
Explanation |
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Shibuya
渋谷
English Map |
宮下公園、渋谷横丁
Miyashita Park,Japanese Local Specialties, area |
Photo,
Explanation |
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Shibuya
渋谷
English Map |
天下一品ラーメン
Tenkaippin,
Ramen |
Photo,
Explanation |
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Shibuya
渋谷
English Map |
魚べい、寿司
Uobei,Sushi |
Photo,
Explanation |
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Shibuya
渋谷
English Map |
マツモトキヨシ
Matsumoto Kiyoshi ,Chain Store |
Photo,
Explanation |
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Shibuya
渋谷
English Map |
OSドラッグ
OS Pharmacy , |
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Shibuya
渋谷
English Map |
スギ薬局
Sugi Pharmacy |
Photo Explanation, |
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Shibuya
渋谷
English Map |
渋谷スカイ
Top of Scramble Square Bldg. Entrance Fee required |
Photo Explanation, |
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Shibuya
渋谷
English Map |
家具。寝具、
IKEA
Furniture and bedding |
Photo Explanation, |
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Shibuya
渋谷
English Map |
雑貨、家具、
LOFT
Miscellaneous Goods and Furniture
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Photo Explanation, |
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Shibuya
渋谷
English |
ガーデン、家具・寝具
NITORI、Garden,furniture and bedding etc. |
Photo Explanation, |
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Shibuya
渋谷
English |
旅行。アウトドア・キッチン
ハンズ
Travel,Outdoor, and Kitchen
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Photo Explanation, |
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Shibuya
渋谷
EnglishShibuya |
婦人服、PARCO
Women’s Clothing Parco |
Photo Explanation, |
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Shibuya
渋谷
English |
CD・レコードド
CDs and Records
TOWER RECORDS |
Photo Explanation, |
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Shibuya
渋谷
English |
Electrical Appliances etc. ,LAV I (Yodobashi Camera) |
Photo Explanation, |
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shibuya
渋谷
English
Map |
生活用品、ダイソー渋谷
Household Goods,etc., Daiso
Mark City Store |
Photo Explanation, |
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shibuya
渋谷
English
Map |
アニメ、キャラクターグッズ
,Anime,Characters Goods, etc.
MODI |
Photo Explanation, |
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shibuya
渋谷
English
MapShibuya |
スタバ、シェアラウンジ、
Q FRONT
Starbucks,Sare Lounge etc.Q Front
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Photo Explanation, |
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shibuya
渋谷
English
Map |
スクランブル交差点
Scramble Crossing
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Photo Explanation, |
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shibuya
渋谷
English
Map |
電気製品、ビックカメラ
Electronics,etc., Bic Camera |
Photo Explanation,
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